What generative search means for brand visibility (and what CMOs are doing about it) by Edna Chavira

As AI-driven platforms increasingly shape how brands are represented online, marketing leaders face a new imperative: ensuring their narrative remains accurate, consistent, and strategic.

In this webinar , technical marketing expert Myriam Jessier and Gerald Murphy , Evangelist at Semrush Enterprise, will introduce the Brand Control Quadrant —a practical framework for understanding and managing how large language models (LLMs) interpret and present your brand.

You’ll learn how to:

• Audit how AI currently describes your brand—and spot misalignments early
• Respond quickly when generative tools get your brand wrong
• Feed the right brand content to influence what AI “remembers”
• Uncover hidden signals that shape how AI presents your business

This session is designed for CMOs, and for search and marketing leaders navigating the new realities of generative AI and brand management. Sign up here.