Hometown Beat's Digital Marketing blog

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By Hometown Beat November 9, 2025
2026 isn’t about doing more — it’s about doing what matters better.
Woman taking photo with phone of another woman behind a bar mixing drinks.
By Hometown Beat November 4, 2025
In today’s marketing landscape, trust is earned through real stories and authentic connections. That’s why user-generated content is one of your most powerful tools!
Person looking at a glowing blue data stream.
By Hometown Beat October 29, 2025
Digital marketing is evolving faster than ever, driven by ai, voice & visual search, new social platforms, and rapidly changing consumer behaviors.
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By Hometown Beat October 20, 2025
Discover the top 10 budget‑friendly marketing tools every small business should know—covering design, analytics, social media, email, and more.
Three young women taking a selfie at a fall festival; surrounded by pumpkins, vendors, and crowds.
By Hometown Beat September 30, 2025
Fall in West Georgia means cooler weather, colorful leaves, and some of the most anticipated community events of the year: Fall Festivals. These gatherings are more than just a chance to enjoy funnel cakes, hayrides, and live music—they’re a powerful opportunity for small businesses to connect with the community.
AI-generated graphic with a human-like head, search bar, charts, and silhouettes, depicting data analytics and growth.
By Greg Jarboe September 12, 2025
Stay ahead in AI-driven search: realign your career, break silos, and measure outcomes to make your SEO strategies count.
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By Semrush Enterprise September 12, 2025
Forget funnels. Today’s customer journeys are fractured, AI-driven, and nonlinear. Here’s why signal-based marketing is your winning move.
AI concept with connected nodes in a colorful, flowing digital design. Keywords: SEO, GEO, PEO.
By Danny Goodwin September 11, 2025
SEOs are prioritizing AI search tactics like schema and citations, even as revenue impact remains small and measurement is messy.
Glowing digital Earth globes with data streams of pink, purple, and green.
By Danny Goodwin September 11, 2025
Few companies dedicate resources to GEO, despite recognizing its growing importance. Marketers lack resources, confidence, or know-how.
Google Trends graph: search interest in AI-related optimization terms, showing recent surge in
By Chris Silver Smith September 11, 2025
AI models pull from search results to build answers. Here’s how to ensure your content is among what Gemini, ChatGPT, and others surface.
Blue and pink neon graphic of SEO document and OpenAI logo.
By Danny Goodwin September 10, 2025
Research finds a 62% overlap between Google rankings and ChatGPT answers, showing SEO success doesn’t ensure visibility in AI results.
Bar graph ranking top brands by
By Jason Tabeling September 10, 2025
Generative AI is transforming search, but data hasn’t caught up. Learn which metrics exist and why the most valuable are still elusive.
Magnifying glass over circuits and glowing lines, symbolizing data analysis and technology research.
By Helen Pollitt September 8, 2025
As AI reshapes search, GEO may emerge as its own discipline, remain part of SEO, or settle in the middle. Here’s how the future could unfold.
Digital marketing concept: globe, target, ads, and funnel, in blue, pink, and white.
By Jenny Williamson September 8, 2025
AI is collapsing funnels and changing how ads are discovered. Staying relevant means evolving how campaigns, content, and brand connect.
Diagram showing Google's Knowledge Graph, including search results and
By Jason Barnard September 5, 2025
Educate AI engines with clarity, credibility, and consistency, build algorithmic trust, and become the brand they consistently recommend.
Futuristic cube emitting light, with floating documents labeled
By Casey Nifong September 5, 2025
From training data to citation frequency, learn how generative AI systems assess credibility and decide which sources to surface first.