Festive, engaging, and easy-to-execute content ideas to help you finish the year strong.
December is a magical month — holiday lights glow, families gather, and small businesses are busier than ever. It's also one of the best months to show up consistently on social media. With people shopping, celebrating, and searching for local recommendations, your content can help drive visibility and revenue right through the new year.
If you're a small business owner in West Georgia or beyond, here are
15
social media ideas to keep your feed fresh, festive, and full of holiday cheer this December.
🎁 1. Holiday Gift Guide
Create a simple gift guide featuring your products or services.
Break it into categories like:
- Gifts under $25
- Stocking stuffers
- The “hard to shop for” person
- Gifts for teachers, moms, or coworkers
Carousel posts work great for this!
📸 2. Behind-the-Scenes: Holiday Edition
Show how you’re preparing for the holiday rush:
- Packaging gifts
- Decorating your shop
- Prepping orders
People love the real-life moments.
❤️ 3. Customer Appreciation Post
Highlight your amazing customers with a “thank you” message.
Bonus: Feature real customer photos (with permission).
🎄 4. Holiday Decor Feature
If you’ve decorated your storefront or office, share it!
Or create a "Before & After" holiday transformation video.
✨ 5. Staff Favorites
Have your team share their favorite products or services for gifting.
This builds trust and personality.
🛍️ 6. Shop Local Spotlight
Feature another small business you love — and tag them.
They’ll often return the favor!
Local collaboration = increased reach.
⛄ 7. Seasonal Polls & Questions
Ask your audience fun, engaging questions:
- Christmas tree: real or fake?
- Hot cocoa or coffee?
- Favorite holiday movie?
Easy engagement boosters.
📦 8. Shipping Deadlines / Order Cut-Offs
If you sell products, don’t forget to post reminders!
People rely on these during the holiday rush.
🎶 9. Holiday Playlist
Create a Spotify playlist for your brand and share the link.
Perfect for boutiques, cafés, and salons.
💛 10. Gratitude Post
December is full of emotion — share what you’re grateful for this year:
- Community support
- Loyal customers
- Your team
- Local partnerships
📅 11. Year-in-Review Highlight
Share big wins from the year:
- New products
- Events
- Community highlights
- Media features
- Milestones
This builds trust and credibility.
📍 12. Local Events Calendar
Share what’s happening around West Georgia this month.
Your audience LOVES local info, and it positions you as a community leader.
🧣 13. Winter Tips for Your Industry
Provide useful tips related to your business.
Examples:
- Restaurants: winter recipes
- Realtors: cold-weather home tips
- Retail: holiday styling ideas
- Gyms: staying active during the holidays
🎅 14. Holiday Countdown
Create a fun "12 Days of Christmas" or “Countdown to Christmas” series with mini posts each day.
❄️ 15. “See You Next Year” Post
On December 31, post a warm, heartfelt message thanking your customers and teasing upcoming plans for the new year.
🎉 Final Thoughts
December is full of opportunities to connect with your audience, celebrate your community, and showcase your brand’s personality. With a thoughtful mix of festive posts, helpful info, and real-life moments, small businesses can build lasting relationships and finish the year on a strong note.
Need help creating holiday graphics, a content calendar, or templates you can reuse all month long?
Hometown Beat has your back.
