The content marketing advantage of generative AI by Digital Marketing Depot

Digital Marketing Depot • December 12, 2023

A new report from Deloitte Digital illuminates the escalating challenges content marketers face, and how forward-thinking brands are generating eye-opening results from generative artificial intelligence. Key findings include:

  • 1 in 4 companies have already implemented generative AI for marketing content, with another 45% or surveyed marketers planning to implement by the end of 2024.
  • Early adopters are able to meet content demands 1.5x as often as companies with no plans to use GenAI.
  • All early adopters surveyed are already seeing positive ROI from their GenAI investments, with an average 12% return so far.
  • GenAI users report saving an average of 11.4 hours per week, enabling them to focus on higher-value or more strategic tasks.

Learn more about how GenAI is fueling a content marketing innovation. Visit Digital Marketing Depot to download Gen AI Powers Content Marketing Advantage for Early Adopters .

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