Technical SEO for GenAI: How bots see, crawl & rank your brand by Edna Chavira

Edna Chavira • August 20, 2025
Woman at desk attending a Search Engine Land live event, viewing a video conference with smiling participants.
Woman at desk attending a Search Engine Land live event, viewing a video conference with smiling participants.

GenAI-powered search doesn’t behave like Google. Large Language Models (LLMs) and AI agents don’t just index—they interpret, summarize, and rank your content in ways most audits aren’t built to detect. That means the technical signals shaping your brand’s visibility are shifting underfoot.

In Technical SEO for GenAI: How bots see, crawl & rank your brand , our experts explore what it means to be GenAI-visible, revealing how to identify hidden blockers that prevent AI systems from fully understanding or surfacing content. You’ll hear from Myriam Jessier, Founder of PRAGM, a consultant trusted by CMOs for transforming complex SEO and AI concepts into actionable strategies, and Gerald Murphy, Evangelist at Semrush, a seasoned digital strategist known for aligning data-driven insights with enterprise growth. They’ll discuss:

  • How LLM bots crawl differently from traditional search engines
  • Where rendering failures and broken resources disrupt AI visibility
  • Why mobile UX details like tap targets and Core Web Vitals now matter even more
  • The new technical SEO KPIs for AI and multimodal search
  • Real examples of hidden issues that block GenAI discovery

Join us to stay ahead of the AI-driven shift in search. You can save your spot here.

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