OpenAI’s growing list of partnerships

OpenAI has announced 30 significant deals with tech and media brands to date, including three in the past week with Vox Media, the Atlantic and the World Association of Newspapers and News Publishers.

Now there’s an easy way to keep track of them all: the OpenAI Partnerships List from Originality.AI.

Why we care. These partnerships will undoubtedly lead to greater discoverability in OpenAI products – think: featured content and citations (links) in ChatGPT. As we’ve seen from the Google-Reddit deal , brands with partnerships tend to get favorable placement, which is good news for those with such deals but bad news if you’re competing against them.

The content deals. Brands that sign on with OpenAI will be discoverable in OpenAI’s products, including ChatGPT. OpenAI will also use the content from these brands to train its systems.

The 30 deals. So far, OpenAI has partnered with:

• American Journalism Project
• AP (Associated Press)
• Arizona State University
• The Atlantic
• Atlassian
• Axel Springer
• Bain & Company
• BuzzFeed
• Consensus
• Dotdash Meredith 
• Figure
• Financial Times
• G42
• GitHub
• Icelandic Government
• Le Monde
• Microsoft
• Neo Accelerator
• News Corp
• Opera Press
• Prisa Media
• Reddit
• Salesforce
• Sanofi & Formation Bio
• Shutterstock
• Stack Overflow
• Stripe
• Upwork
• Vox Media
• World Association of Newspapers and News Publishers (WAN-IFRA)

ChatGPT Search. While rumors of a ChatGPT Search product have quieted for now, we have already seen ChatGPT more prominently feature links in its answers. And we know OpenAI CEO is interested in creating Search that is much different than Google.

• These deals could have even greater implications later because these brands will have an unfair advantage should ChatGPT Search become a viable Google alternative.