How AI overviews are reshaping Google search by Edna Chavira

Edna Chavira • July 30, 2025
Woman's hand touching AI search bar on a digital interface, icons below, phone in other hand.
Woman's hand touching AI search bar on a digital interface, icons below, phone in other hand.

Google’s AI Overviews are rapidly changing how users find information—and how SEOs need to think about visibility. According to new research from Semrush , these AI-generated summaries now appear in over 13% of desktop search queries in the U.S., up from just 6% in January 2025.

Drawing on 10M+ keywords and 200K+ clickstream queries, the report explores where AI Overviews are gaining traction, how they’re influencing zero-click behavior, and which industries and keyword types are most affected. Key takeaways include:

  • Informational queries dominate AI Overviews—putting top-of-funnel content at risk
  • Zero-click rates are high for AI Overviews, but aren’t consistently rising
  • High-trust categories like health, science, and law are seeing the fastest growth
  • Navigational and commercial queries are beginning to trigger Overviews too

The report also outlines which high-value keywords remain untouched—giving SEOs a roadmap for opportunity amid disruption.

Download the full report to explore the data and adapt your SEO strategy for the AI-driven SERP.

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