Generative AI tactics, tools and insights from the experts

From TDM Studios and SMX Advanced, it was Prompt and Circumstance live, a fun and interactive live game show modeled on NPR’s “Wait, Wait Don’t Tell Me” and “Car Talk.” 

This one-of-a-kind live session featured search marketing superstars Amy Hebdon , Heather Lloyd-Martin , Dave Davies and a few special guests.

The panel focused on generative AI tactics and tools, taking cues directly from audience questions. Let’s dive into the three top insights below.

Lloyd-Martin explained how she uses AI to generate NLP-based content that feels more alive and sensory. By leveraging AI, marketers can enhance the quality and engagement level of their content.

Lloyd-Martin’s hot insight is to use AI to generate sensory words and phrases that enhance your content. 

As an example, you can ask ChatGPT (or your generative AI of choice) for kinesthetic words related to “focus” and incorporate those into your writing to make it more engaging.

Dig deeper: 3 ways to add a human touch to AI-generated content

Davies highlighted the effectiveness of analyzing and adapting competitor ads using “few-shot” learning techniques. This method allows marketers to leverage successful strategies from competitors to optimize ads.

Davies suggests you gather examples of successful competitor ads and use them as a reference for creating your own. 

For example, if you have a travel company, analyze Expedia’s top-performing ads and adapt their successful elements to fit your unique selling points. 

Dig deeper: 7 ways to use generative AI in PPC

Hebdon shared that asking disconfirming questions helps uncover potential flaws in AI-generated content. This approach ensures that the content produced is more accurate and reliable.

During the panel, Hebdon suggested that when using AI tools, pose questions like “What might my audience need that they are not seeing?” or “What could be wrong with this content?” 

For example, use ChatGPT (or any generative AI platform) to draft a landing page and then ask, “What reasons might a customer have for not converting?”

Watch the full SMX Advanced 2024 session, featuring innovative strategies to enhance your marketing efforts using AI.