Facebook upgrades Professional Dashboard with new insights

Facebook is rolling out an enhanced web version of its Professional Dashboard, adding fresh creator insights, streamlined navigation, and improved parity with its mobile tools.

Details:

• Web refresh : New home screen highlights earnings, content performance, and engagement; simplified navigation groups tools for monetization, audience connection, and education; Comments Manager now matches mobile functionality.

• Coming soon : Advanced trend insights, detailed content performance data, distribution breakdowns, data export, and bulk upload tools.
• New audience insights : “Popular with your followers” shows which content and pages resonate most with your audience.

• New performance metrics : View s over time, view rate, and retention help pinpoint content that hooks viewers and where engagement drops off.

Why we care. The dashboard is a key hub for creators to track performance, manage monetization, and engage audiences. The updates make it easier to work across devices and tap into deeper performance data for smarter content decisions.

The big picture. With more robust desktop tools and sharper insights , Facebook is giving creators a better way to spot trends, fine-tune content, and grow their audience – all from one place.